Primark Spring/Summer 2011 Collection

Primark are seriously upping their style stakes for Spring/Summer 11 with campaign shots that could rival Topshop featuring Jade from Britain's Next Top Model - the one who was too skinny - shock/horror - but has carved a successful career by the looks of things, i've spotted her at ASOS  as well.
The collection certainly takes inspiration from Mad Men/Louis Vuitton with full skirts and cinched waists to wide-legged trousers and floppy hats reminiscent of the 70's vibe and preppy geek chic as seen on Gossip Girl, not forgetting retailers favourite spring trend...nautical.

Love this colour palette - blush tones are definitely my go-to this summer

Topshop campaign anyone....?

My favourites include this Belted Chiffon Dress £15.....

I've got hair envy!

And my hero piece... 2 in 1 Chiffon Dress £15

I need this in my life

I first spotted this in Grazia a few weeks back and have been lusting after ever since. I didn't think i would ever embrace the mid-calf length skirt trend but the simplicity of the design makes this a great transeasonal piece looking equally as good teamed with heels and flats. Just a shame it wasn't in stock yet :(

Well i did pop in store at the weekend to have a peek at their latest offerings and picked up a few pieces.


First up is this Lace T-Shirt £8 as see below in grey:

 

I also picked this up in a pale pink  and noticed it was v.popular with shoppers!

I've also been after a great off-duty shirt, i love Equipment the fashion editor's fave:

Carine Roitfield - style icon




 But my budget doesn't stretch to £210 so i'm making do with this £10 bargain buy from Primark....

Eqipment vs Primark double take

Embracing the slightly warmer weather i needed some bright sandals to add to my wardrobe...

Leather sandals £12

These are actually bright yellow despite the dark photo but are also available in tan, green, white and red. These will be gracing my feet all summer - but watch out for colour transfer if wearing with jeans. Just add a Barry M crackle polish pedi in contrasting colour and you'll be all set.  Talking about crackle polish Nails Inc have just released their version on QVC today - a 3 piece collection which includes a metallic silver polish for a futuristic look - looks like it's sold out already so keep an eye out on the website.

The full Primark collection can be viewed at Look Magazine here.